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Pelle Ferner

Ruta Ett

CEO / Founder

Pelle Ferner

Pelle Ferner is CEO and founder of Ruta Ett DVD AB, an independent Swedish children’s media company. Ruta Ett is the creator, the production company and the rights holder for the TV series Heroes of the City.

Television has gone from being Ruta Ett´s main distribution window to a second window, over time. Since 2015 the company decided to have YouTube as its first and most important distribution channel. Today Heroes of the City has around 100 million monthly views on the platform.