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South Bank Centre
Paul Denton is a Creative Producer at Southbank Centre, Europes largest arts centre.
Paul has designed and curated the latest immersive exhibition strand at Southbank Centre including ‘Wondercrump of Roald Dahl’, 2016 (marking the Roald Dahl centenary), ‘Adventures in Moominland’, 2017 and the current exhibition ‘ABBA: Super Troopers’.
The exhibitions reveal the inspiration behind the much-loved stories and music and include original archive material at the heart of their display. Work is presented within a unique multi sensory, theatrical experience providing a personal tailored approach to audience learning and engagement.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.