Pat Younge

Cardiff Productions

Founder

Pat Younge

Pat is an award-winning journalist and creative leader with over 30 years’ experience, working at major broadcasters at home and abroad. He was a co-founder of Sugar Films, which he left to launch Cardiff Productions in May 2020. In April 2022 he stepped down from his Co-MD role at Cardiff Productions to become a non-executive director of the company, to focus on strategy, whilst developing his portfolio of external interests. These include being a non-executive Director at ITV Studios, Chairing the Council at Cardiff University, Wales, and creative projects ranging from animation to audio.

Between 2010-2014 he led the BBC Television Production studio, who create and deliver some of the worlds biggest shows. Prior to that, he was President of US cable network, Travel Channel Media, introducing shows like Emmy award winning ‘Anthony Bourdain: No Reservations’ and global break-out hit, ‘Man v Food’.

At BBC Sport, Pat led the transformation of 6 Nations rugby introducing prime-time kick-offs and the ‘Super Saturday’ climax.

A digital evangelist, his Hack The Moon project was nominated for a Webby award. His digital consultancy, WeCreate Associates, helped companies understand the impact and transformational potential of digital, with clients including Google and AXA. He is a regular speaker at conferences and events, including TedX in Rome.

His mantras:

“In a period of exponential change, if you innovate incrementally you fall behind exponentially.” (Curt Carlson, SRI),

“Assumption is the mother of most screw ups” (Sonia Magris, BBC)

“Bearing the gifts that my ancestors gave, I am the hope and the dream of the Slave” (Maya Angelou, And Still I Rise)