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Nicole Yershon

Ogilvy

Director of Innovative Solutions

Beginning 23 years ago, Nicole’s career in advertising took her to two of London’s most renowned and creative agencies; Simons Palmer and GGT. In 2000, with a brief from the Chairman to “bring the agency into the 21st century”, Nicole joined Ogilvy London where she now works as the Director of Innovative Solutions. Nicole’s first four years with Ogilvy saw her overhaul the agency’s broadcast and video-editing capabilities; taking them from analogue to digital, with the creation of RedWorks Broadcast. Ogilvy London now leads the agency’s global network in the management and broadcast of digital assets. In 2005, Nicole’s drive for innovation grew to encompass the agency’s new media projects and campaigns; encouraging Adventure Ecology to flood Second Life to raise awareness of global warming, Fanta to develop a mosquito-sound mobile application for kids and IBM to be one of the first to advertise on digital escalator panels. Consolidated in 2007 into the Ogilvy Digital Innovation Lab (part of a worldwide network), the agency’s innovation activities have seen Nicole build partnerships between industries and across media channels to fuel unprecedented creative campaigns, and educate, both within the agency and beyond, speaking at global conferences and building clients Labs of their own.