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Nicki Karet

Sherbert Research

Managing Director

Nicki Karet

Beginning her career as a primary school teacher, working briefly at Nickelodeon before embarking on a career in research, Nicki has always had children at the very heart of her career. In 2003 she set up one of the first kids, teens and family agencies – Sherbert Research. Under careful nurturing, Sherbert has blossomed, and she has built long standing relationships with high profile clients including Disney, BBC, Viacom, ITV and Hasbro. Nicki is a hands-on MD, who loves nothing more than throwing herself into a room full of boisterous 8 year old boys! And, with her complimentary teaching and qual experience, her moderating always makes great viewing. Nicki’s real flair is within media and particularly television which provides clients with insight nuggets of gold. Nicki is Arsenal mad and a mum to Molly and Yoni.