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Nicki Karet

Sherbert Research

Managing Director

Nicki Karet

Beginning life as a primary school teacher, Nicki Karet has always had children at the very heart of her career. Nicki worked initially on the client side with Nickelodeon, in the International Department, before moving on to work as a kids’ researcher at RDSi and Pegram Walter/Synovate. After five years running the kids and teens unit at research agency Rosenblatt, in 2003 with sheer determination, and bolt of adrenaline, Nicki went it alone and ‘gave birth’ to Sherbert Research which is now proudly in its 14th year. Under Nicki’s careful nurturing, Sherbert has blossomed, and Nicki has built long-standing relationships with high-profile clients including Disney, Nickelodeon, Hasbro, Channel 4 and many others from the world of sport and leisure, food and drink, media, publishing, education, charity and government.

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