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Nick Richardson

The Insights People


Nick Richardson

Nick is the founder and CEO of The Insights People, the global leader in kids, tweens and teens and parents market intelligence. He has established himself as a go-to-expert on kids’ insights and regularly speaks at events in the UK, Europe and the US.

The Insights People surveys more than 85,000 children annually across six countries. They also are specialists in UK parents’ insights, with a panel of more than 10,000 parents and expectant parents. Their real-time data portal and quarterly reports are utilised by a client base that includes the BBC, Disney, Ofcom, Sky, Turner and Warner Bros.

Nick holds a BA in Marketing and an MBA, is a member of the Chartered Institute of Marketing. You can find him on Twitter @nickrmarketing and The Insights People @theinsightsppl.