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Grass Roots Media
Managing Director and Producer
Nellie has been in the entertainment industry for the last 20 years and has worked in Australia, New Zealand, UK and the USA. She joined Grass Roots Media as co-director in 2006. The first project Nellie produced was the web-series ‘The London Affair’, which launched online to 2 million viewers in the first week. Nellie currently produces over 200 online children’s videos a month in association with YouTube partner company, YoBoHo. The channels Nellie produces content for have received over 3 billion views.
The Changing Face of Production
The rise of digital is changing the media industry daily and production companies are increasingly considering digital platforms as an integral part of their distribution strategies. Furthermore, the last decade has seen the creation and growth of a large sector within the industry delivering digital content exclusively. The gap between creator and consumer is fast closing with platforms such as YouTube allowing creators with no production experience to reach audiences of millions. With viewing figures far eclipsing traditional linear programming, how has online entertainment changed the way content is delivered? What has the impact been on traditional routes to market…