Please note: this profile is now part of an archived conference and information may be outdated.
Co-founder and Director
Munjal Shroff is Co-Founder and Director of Graphiti Studio, India. Over a career spanning 20 years Munjal has passionately created and produced entertaining, engaging and enriching kids’ content with leading broadcasters and producers across the world. Munjal is also deeply passionate about preserving and passing on visual culture to the next generation. This led to him co-creating and producing the Krish, Trish and Baltiboy series which is inspired from folk art and folk stories from India. The series is currently on air on Cartoon Network and Pogo and enjoys a viewership of 40 million kids. His new show YOM is about a kid who has awesome animal powers from Yoga and will launch on Disney India this year.
Munjal is also the Co-Chair of FICCI – Animation, VFX, Gaming and Comics Sector and works closely with the Indian government and on issues such as skill enhancement, co-production treaties and media policy.
Focus on India
The Indian Entertainment & Media Sector is an £11billion plus industry (2013) displaying rapid growth. Within that the largest segment is Television, forecast to grow from over £4billion in 2013 to nearly £9billion by 2018. Reflecting global trends, digital currently accounts for around 22% revenues but internet driven business segments (i.e. online advertising) are forecast to grow at rates well above the sector norm (all figures PwC). On the services side of the creative industries, production processes and organisational structures are increasingly internationally distributed with strong evidence of an existing UK / India axis, both in finance and content flows.…