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Miranda Maguire
ITV
Manager Audiences
Miranda has over 25 years’ experience in TV Audience Research & Marketing having worked for Sky, GMTV and Universal Studios Networks. She is currently at ITV Research conducting regular quantitative and qualitative projects for both adult and children programme genres. A mother of two boys, she has a keen interest in Children’s Television and manages the research needs of CITV. She also has an advisory role to Selmedia, a small independent UK Children’s TV Distribution company.
Research 5, 6 & 7 (Repeat)
Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure…
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: [vimeo video_id="174885832" width="500" height="282"…
Research 6 & 7
Two 30 minute research presentations... 6. Tuning in to Pre-Schoolers Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium. Presented by Claire Milner, iGen Insight Audio + PowerPoint: Podcast: 7. Emotional Scheduling - The Role of Families in…
Research 1, 2 & 3
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: Podcast: 2. The…
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