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Miranda Maguire
ITV
Manager Audiences
Miranda has over 25 years’ experience in TV Audience Research & Marketing having worked for Sky, GMTV and Universal Studios Networks. She is currently at ITV Research conducting regular quantitative and qualitative projects for both adult and children programme genres. A mother of two boys, she has a keen interest in Children’s Television and manages the research needs of CITV. She also has an advisory role to Selmedia, a small independent UK Children’s TV Distribution company.
Research 1, 2 & 3
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: Podcast: 2. The Rise of the VOD Natives: Already at a Screen Near You The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter. Presented by Anna Campbell, Digital Media Research Audio + PowerPoint: Podcast: 3. Through the…
Research 6 & 7
Two 30 minute research presentations... 6. Tuning in to Pre-Schoolers Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium. Presented by Claire Milner, iGen Insight Audio + PowerPoint: Podcast: 7. Emotional Scheduling - The Role of Families in Kids' Entertainment Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment. Presented by Peter Robinson, Dubit Audio + PowerPoint: Podcast:
Research 5, 6 & 7 (Repeat)
Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of 3-4s use a tablet, with 15% owning one. Over two-thirds (69%) of 5-7s use a tablet with 29% having their own tablet computer (Ofcom, 2015). eReaders and eBooks were widely expected to overtake children’s print book sales but are currently just 11 % of the…
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: [vimeo video_id="174885832" width="500" height="282" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"] Podcast: 2. The Rise of the VOD Natives: Already at a Screen Near You The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter. Presented by…
