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Miranda Maguire
ITV
Manager Audiences
Miranda has over 25 years’ experience in TV Audience Research & Marketing having worked for Sky, GMTV and Universal Studios Networks. She is currently at ITV Research conducting regular quantitative and qualitative projects for both adult and children programme genres. A mother of two boys, she has a keen interest in Children’s Television and manages the research needs of CITV. She also has an advisory role to Selmedia, a small independent UK Children’s TV Distribution company.
Miranda's Sessions
Research 5, 6 & 7 (Repeat)
Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure…
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom 2. The Rise of the…
Research 6 & 7
Two 30 minute research presentations... 6. Tuning in to Pre-Schoolers Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium. Presented by Claire Milner, iGen Insight 7. Emotional Scheduling - The Role of Families in Kids' Entertainment Dubit’s research…
Research 1, 2 & 3
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom 2. The Rise of the VOD…
