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Miranda Maguire
Research Consultant
Miranda has a wide range of experience in TV Audience Research & Marketing having worked for Sky, GMTV, Universal Studios Networks and for the last 10 years ITV. She conducts quantitative and qualitative projects for both adult and children programme genres. She has a keen interest in Children’s Television and managed the research needs of CITV. She ensures audience insights are at the heart of decision-making on commissions, development and re-commissions. Her passion is finding new & innovative ways to understand what drives viewers.
Miranda's Sessions
Are Kids Tired of Being Online?
Family Kids & Youth Wellbeing and the Internet Study has tracked UK 7-16 year olds for 4 years. This new research looks at how online behaviour during lockdown has affected their mental health.
The Boomerang Effect: Content that Keeps Kids Coming Back
Exclusive insights uncovering the key triggers of engagement for creating stand out, must view content for kids.
