Please note: this profile is now part of an archived conference and information may be outdated.
Millie Casey is an Executive Assistant at Egmont UK, the leading specialist publisher of Children’s Books and Magazines. In addition to the day to day support of the Egmont UK Board, Millie works with Alison David, Consumer Insight Director at Egmont and organises the company’s Annual Insight Presentation, where Egmont shares unique research and insights into the children’s book and magazine markets and family attitudes to reading.
Emotion Sells! Unlocking the Power of Family and Reading
This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…