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Magic Light Pictures
Michael is co-founder of Magic Light Pictures with Martin Pope.
Magic Light Pictures is a brand-building company, creating rich and imaginative experiences for families worldwide. It develops and grows select family brands with strong stories, evergreen characters and products to cherish. The company directly manages production, licensing, global distribution and marketing. Magic Light’s work is characterised by quality, integrity and focus, with creativity at its heart.
The company balances its brand-building work with film making of the highest quality. Together Michael and Martin have produced the Oscar-nominated animated feature ‘Chico & Rita’; comedy thriller ‘Wild Target’ starring Bill Nighy, Emily Blunt, Rupert Grint, Martin Freeman and Rupert Everett; romantic comedy Sparkle starring Stockard Channing, Shaun Evans and Bob Hoskins; and natural history documentary ‘One Life’, narrated by Daniel Craig, which topped the Japanese box office with over a million admissions and has recently been released in the US.
Magic Light’s key brand is ‘The Gruffalo’, from the best-selling picture books by author Julia Donaldson and illustrator Axel Scheffler. Michael and Martin produced the Oscar and BAFTA-nominated half-hour animated films, ‘The Gruffalo’ and ‘The Gruffalo’s Child’, and the company has sold them to over 80 broadcasters worldwide. Magic Light also runs a cross-category international merchandising programme for The Gruffalo brand, with over 40 licensees and 250 products which capture the charm of the original books.
In 2012, Magic Light introduced its latest brand, ‘Room on the Broom’ – based on the best-selling book by Donaldson and Scheffler. Michael and Martin produced another half-hour animation, winner of the RTS Award for Children’s Programme 2013, and the company has launched a growing range of merchandise.