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Magic Light Pictures
Founded in 2003 by producers Martin Pope and Michael Rose, Magic Light Pictures makes imaginative entertainment for audiences, families and children worldwide.
The company creates high quality films and products and has built the wonderful ‘Gruffalo’ brand based on the best-selling books by Julia Donaldson and Axel Scheffler. The company directly manages production, licensing, global distribution and marketing and runs an international merchandising programme with over 40 licensees and 350 products.
Recent productions include Oscar nominated and BAFTA winning animated specials ‘The Gruffalo’, ‘Room on the Broom’ and ‘Revolting Rhymes’. ‘Zog’ premiered on BBC1 at Christmas 2018. Magic Light is currently developing it’s first two animated series for pre-school, together with a slate of live action family dramas.
The Gruffalo 20th Anniversary – from Book to Global Brand
This year the Gruffalo turns 20. With 13.5 million books sold worldwide, an Oscar nominated animation, successful West End and Broadway stage shows, a Gruffalo ride in Chessington and a broad merchandising offering - how did it all begin?