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Director of Content
Michael Dee is Director of Content at Coolabi Group, the UK-based Intellectual Property company and is responsible for all creative, marketing, digital and branded product for the children’s group portfolio. He oversees brand development and exploitation for several properties including ‘Beast Quest’, ‘Clangers’, ‘Poppy Cat’ and ‘Scream Street’. He has over twenty years of experience in developing family and kids media content. Formerly Michael was Development Director at Walker Productions and Head of Children’s Brand Management at BBC Worldwide.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.