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Director of Content
Michael Dee is Director of Content at Coolabi Group, the UK-based Intellectual Property company and is responsible for all creative, marketing, digital and branded product for the children’s group portfolio. He oversees brand development and exploitation for several properties including ‘Beast Quest’, ‘Clangers’, ‘Poppy Cat’ and ‘Scream Street’. He has over twenty years of experience in developing family and kids media content. Formerly Michael was Development Director at Walker Productions and Head of Children’s Brand Management at BBC Worldwide.
Beyond the Book – Extending Brands
Taking a successful publishing brand into different media is not without challenge. Which route to choose? What’s the impact of exposure on TV, on the web or at retail? What are the best forms of relationship for publishers to maximise creative and business goals? Producers and brand managers discuss their…