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Adastra Development Ltd
Mellie is a Content Creator, Head Writer and Producer with a background in theatre and radio. She’s written on numerous well known kids’ brands and was Head Writer/Creative Producer on ‘The Hoobs’ – the award winning Jim Henson show. She went on to Script Edit ‘Charlie and Lola’ and established Adastra Creative with Jan Page to produce five series of ‘Grandpa in my Pocket’ for CBeebies. The show has sold to 106 territories, has been nominated for a Bafta five times and won the best children’s programme category at Bafta Cymru. Mellie also co-created and produced ‘Ha! Ha! Hairies!’ for Turner EMEA, which has chalked up three BAFTA noms and a win. Her new company, Adastra Development, focusses on digital platform content alongside traditional broadcast TV.
The Write Stuff
We often hear from writers about writing, but what do producers think? This panel brings together four producers/script editors to discuss writers and the script process from their side. For writers, it’s a chance to get the inside track on what producers really want… What do producers think the best writers bring to the table? How do they find new writers for their projects? How can your spec script grab their attention? What’s the best way to approach script notes? What makes a good show pitch? For anyone working on the production side, the session will explore what makes a…
Storytelling: The Pre-school Parent Trap
Broadcasters offer preschool programming for children aged 0-6 years, a very wide age span. Because there’s always the chance that the youngest children in the audience might be watching without an adult, broadcasters tend to favour content that does not contain anything too scary or sophisticated for a 2-3 year old, even if it is intended for an older audience. Where can 4-6 year olds find developmentally appropriate content that will arm them with the cognitive, social and emotional tools they will need for school and beyond? Some UK-funded live-action programming does cater to that older audience, but preschool animation…