Megan Perryman Tessa Trabue
Let Toys Be Toys
Let Toys Be Toys is an award-winning social media campaign challenging gender stereotypes in childhood, especially in toy marketing, publishing, education and the media. The campaign has successfully convinced 15 major toy retailers and 11 children’s book publishers to drop the gendered labels, and let children have the freedom to choose things that interest them most, free from gender stereotypes.
Megan Perryman is one of the founders of Let Toys Be Toys. She is a primary school teacher in Hackney and has previously worked in local government and the not-for-profit sector. She lives in London with her husband and two children.
Tessa Trabue joined the campaign in early 2013 and is a founding member of the campaign’s offshoot Let Books Be Books, and also of the campaign’s Toymark award scheme, which celebrates UK retailers that model good practice in marketing to children. She lives in London with her wife and teenage son.
Preview: Inclusivity Now - The ‘Drip Drip Effect’- How to Combat Gender Stereotypes
Megan Perryman and Tessa Trabue from Let Toys Be Toys explain why they have made a video for the CMC 2020 Inclusivity Now strand. The Children's Media Conference Facebook Group Chat - Inclusivity Now offers the opportunity for delegates to comment, ask questions and discuss the content of all the Inclusivity Now…
The ‘Drip Drip Effect’: How to Combat Gender Stereotypes
Parent-led campaign Let Toys Be Toys explores unconscious bias, the limitations of stereotypes and the harmful effects this can have on content creators and children as consumers, and what we can do about it.