Please note: this profile is now part of an archived conference and information may be outdated.
Maurice Wheeler
Kids Industries
Chief Strategy Officer
Maurice Wheeler has developed audience-led strategies that have helped clients to: get the children of Britain to fall in love with cricket; understand how to create games consoles the whole family wants to buy; create a commercially viable children’s charity subscription product; take a heritage brand and get it ready for the 21st century child; and much much more. He has helped many clients including Nickelodeon, BBC, Disney, Microsoft, Google, Universal Music, Unilever and LEGO.
Maurice's Sessions
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations: How Open is Children’s Definition of TV?, Plugged In: How Media Attract and Affect Youth, and The Anatomy of Children’s Fandom.
Research 1, 2 & 3
Three 30 minute research presentations: How Open is Children’s Definition of TV?, Plugged In: How Media Attract and Affect Youth, and The Anatomy of Children’s Fandom.
