Please note: this profile is now part of an archived conference and information may be outdated.
Maurice Wheeler
The Little Big Partnership
Strategy Partner
As Founder and Strategy Partner at The Little Big Partnership, Maurice Wheeler has developed audience-led strategies that have solved problems such as: how are decisions made on what games console a family will buy; how can you get more kids to engage with the Premier League; what role social media plays in a mum’s purchasing process; what and how content can be used to reinforce brand stories. Wheeler has helped many clients including Nickelodeon, BBC, Disney, Microsoft, Google, Universal Music, Unilever and Lego.
Research 4 & 5
Two 30 minute research presentations... 4. Are Digital Tools Making Children More Creative? Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so? Presented by Maurice Wheeler, Little Big Partnership Audio + PowerPoint: Podcast: 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Dr. Barbie Clarke, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of…
Connected Toy Story
Connected toys have been huge Christmas hits in the past with Furby, Lego Dimensions and Disney Infinity topping every kid’s letter to Santa, but there are also less well known educational and start up brands that are making waves in the market. Being at the forefront of technology means that the market for connected toys is volatile with notable successes but with other products (such as Disney Infinity) shutting down. In this session find out what the current landscape for connected toys looks like and hear from creators launching products at the forefront of multi platform innovation with case studies…
Research 4 (Repeat)
4. Are Digital Tools Making Children More Creative? Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so? Presented by Maurice Wheeler, Little Big Partnership Audio + PowerPoint: [vimeo video_id="175702152" width="500" height="282" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"] Podcast:
