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Maurice Wheeler
The Little Big Partnership
Strategy Partner
As Founder and Strategy Partner at The Little Big Partnership, Maurice Wheeler has developed audience-led strategies that have solved problems such as: how are decisions made on what games console a family will buy; how can you get more kids to engage with the Premier League; what role social media plays in a mum’s purchasing process; what and how content can be used to reinforce brand stories. Wheeler has helped many clients including Nickelodeon, BBC, Disney, Microsoft, Google, Universal Music, Unilever and Lego.
Research 4 (Repeat)
4. Are Digital Tools Making Children More Creative? Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so? Presented by Maurice Wheeler, Little Big Partnership Audio + PowerPoint: [vimeo video_id="175702152" width="500" height="282" title="Yes" byline="Yes"…
Connected Toy Story
Connected toys have been huge Christmas hits in the past with Furby, Lego Dimensions and Disney Infinity topping every kid’s letter to Santa, but there are also less well known educational and start up brands that are making waves in the market. Being at the forefront of technology means that…
Research 4 & 5
Two 30 minute research presentations... 4. Are Digital Tools Making Children More Creative? Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so? Presented by Maurice Wheeler, Little Big Partnership Audio + PowerPoint: Podcast: …
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