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Maurice Wheeler
The Little Big Partnership
Strategy Partner
As Founder and Strategy Partner at The Little Big Partnership, Maurice Wheeler has developed audience-led strategies that have solved problems such as: how are decisions made on what games console a family will buy; how can you get more kids to engage with the Premier League; what role social media plays in a mum’s purchasing process; what and how content can be used to reinforce brand stories. Wheeler has helped many clients including Nickelodeon, BBC, Disney, Microsoft, Google, Universal Music, Unilever and Lego.
Research 7 (Repeat)
A 30 minute research presentation... 7. When More is More: Understanding Children’s Choice Process Paralysing or pleasurable? A headache or a high? How children deal with choice, and why understanding this can increase engagement with your content Presented by Maurice Wheeler, The Little Big Partnership Hear the presentation and see the PowerPoint: Research 7 from…
Research 6 & 7
Two 30 minute research presentations... 6. Has Digital Changed Play? The Role of Play in 2015 7. When More is More: Understanding Children’s Choice Process 6. Has Digital Changed Play? The Role of Play in 2015 Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount…
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