Please note: this profile is now part of an archived conference and information may be outdated.
Maurice Wheeler
The Little Big Partnership
Strategy Partner
As Founder and Strategy Partner at The Little Big Partnership, Maurice Wheeler has developed audience-led strategies that have solved problems such as: how are decisions made on what games console a family will buy; how can you get more kids to engage with the Premier League; what role social media plays in a mum’s purchasing process; what and how content can be used to reinforce brand stories. Wheeler has helped many clients including Nickelodeon, BBC, Disney, Microsoft, Google, Universal Music, Unilever and Lego.
Maurice's Sessions
Research 7 (Repeat)
A 30 minute research presentation... 7. When More is More: Understanding Children’s Choice Process Paralysing or pleasurable? A headache or a high? How children deal with choice, and why understanding this can increase engagement with your content Presented by Maurice Wheeler, The Little Big Partnership Blog report of Research 7.
Research 6 & 7
Two 30 minute research presentations... 6. Has Digital Changed Play? The Role of Play in 2015 7. When More is More: Understanding Children’s Choice Process 6. Has Digital Changed Play? The Role of Play in 2015 Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount…
