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Business Development Executive
Matt has recently joined EdComs and is extremely excited about the opportunity to be involved in the education industry, having previously worked as a Commercial Manager at UK Retail giants M&S. By utilising his skill set, Matt helps companies develop, deliver and evaluate educational programmes which operate in both the formal and informal education sector – reaching schools and positively impacting the lives of children both nationally and internationally. Outside of work, Matt has a passion for all things sport-related, with a primary love of cricket.
Brands and Learning
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources. If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground…
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