Please note: this profile is now part of an archived conference and information may be outdated.
Director of Channel Strategy
Matt has worked in research, media planning, Video-On-Demand and scheduling for Turner, Disney and Nickelodeon. Today he manages the strategy and day to day Programme Planning for Nickelodeon’s UK channels. Matt became a father in 2011, and finally has a genuine excuse to keep his Sky Plus box filled with TV shows made for an audience 30 years younger than him.
We all know the kids market moves quickly, trends come and go, platforms are adopted and dropped. So how are brands keeping pace with kids’ continuing ability to be one step ahead, and what are they doing to evolve their relevance? In this session The Pineapple Lounge takes key media brands on a different kind of insight journey and explores their reactions and willingness to change. It combines fresh research, new peer-to-peer techniques, trend analysis, expert consultancy, and working directly with kids and teens, to bring a greater understanding of the big changes coming to our industry. The result will…
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