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Mary-Jane Attafuah is a communications strategist with 11 years’ experience delivering global communications programmes for large corporates and industry associations.
Mary-Jane helps businesses to navigate environmental and social issues across industries, advising on purposeful communications to drive industry and behavioural change, having led campaigns for brands such as Vodafone, Lucozade, Ribena, Accenture, HP, Tata Steel and more.
Mary-Jane also advises business leaders as an Assessor for Cambridge University’s Institute for Sustainability Leadership (CISL), on its popular ‘Communicating for Influence and Impact’ course, which teaches purpose-driven communications and influencing skills to professionals.
Inspired by the birth of her two daughters and a desire to leave the world in a better place for them, Mary-Jane created Tifi as a platform for creative projects that help to move the needle on social and environmental issues.
Preview - Perspective On... Escapism or Empowerment? Children’s Media’s Role in Motivating Action
Mary-Jane Attafuah from Tifi has produced a video for the Perspective On... strand at CMC 2021. It asks "to what extent should kids' media promote and encourage activism in the young audience?" 2020 left us with a sharpened awareness of our impact on the planet and each other. What this means…
Escapism or Empowerment? Children's Media’s Role in Motivating Action
Exploring the role of children’s media in empowering children to take action on environmental and social issues.