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Marc Goodchild

IpDipSkyBlue

Founder

Marc Goodchild, Founder – IpDipSkyBlue

Marc Goodchild is an independent strategist and founder of IpDipSkyBlue, a digital consultancy and cross-platform production house concentrating on the children’s and family media sector in the UK and beyond. (Prior to going independent Marc was the Head of Interactive and On Demand at the BBC Children’s responsible for CBeebies, CBBC online, and the Children’s iPlayers).

His company specialises in helping clients develop practical strategies and products, based on their original IP, that are grounded in the real world, and designed around how children and parents really use digital media. These can be marketing initiatives to build a brand, full transmedia experiences or increasingly revenue-generating apps and digital ‘toys’.

 But Marc’s interest in Children’s programming spans all media, and dates back to the mid nineties when he first cut his teeth as an Assistant Producer on Blue Pete and Record Breakers. Since then he has worked at Disney, co-created innovative new interactive formats for the BBC such as Sub Zero and Evowarriors (which evolved into Bamzooki), and led the development of stand-alone animated web formats such as Bug Bears and Adventure Rock. He was awarded the first Interactive Bafta for his pioneering work on Walking With Beasts, and has accumulated numerous other awards since.

He currently works with a number of established TV production companies in the UK (Lion TV, Ideas-at-Work, Fresh One, Nutopia), specialists publishers (Medikidz, Atlantyca) and new digital IP and app developers. He is also partner in second-screen authoring company called SyncScreen, that is developing tools to help creatives devise (and test) genuinely engaging second-screen activities for children.

Marc is a non-exec for a number of digital start-ups and on the advisory panel of the UK Children’s Media Conference. He is also on the exec committee of the Children’s Media Foundation and a regular speaker on the international conference circuit.

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