Please note: this profile is now part of an archived conference and information may be outdated.
The Media Pioneers UK
Mrs Maggie Liang spent 7 years reporting and producing for China Central Television. She has 2 years freelance producing experience with Reuters, Tencent, and as a specialist for the R&D Department of CCTV. She set up The Media Pioneers in 2013 and develops a number of factual and factual entertainment programs for UK and Chinese broadcasters.
Focus on China
How best to develop your IP in China? Whether you have a brand new idea or a finished programme, in this session you'll find the best way to expand your international market into a nation of 1.3 billion people. You'll learn about the demands of Chinese broadcasters; receive suggestions from a co-production manager; and understand the kinds of talent preferred by Chinese production companies and broadcasters. By the end of this session, you'll know how to get your IP loved by Chinese audiences and how to make the partnerships you need.
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