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Lynne Barcoe is managing director of MumPanel, a specialist mum-marketing consultancy, connecting brands and agencies to thousands of UK mums. Lynne’s background was in senior strategic marketing roles both in-house and for agencies. When Lynne had her daughter she realised she was asking her trusted circle – other mums – about products and brands. She founded MumPanel, focussing on bringing this real mum insight and research to brands, so they can understand what mums want and need. Clients include CBeebies, Kellogg’s, Soreen and Mamas & Papas.