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Lydia Mossahebi
Beano Studios
Head of Editorial, Beano Digital Network
As Head of Editorial of Beano Studios, Lydia oversees all output across Beano.com and YouTube channel Beano XL, delivering content for charity and commercial partners including YoungMinds, ITV and Amazon Alexa. Lydia has led the rise of Beano’s video and expanded quiz formats to continue to drive both new organic users and engagement, making Beano.com the fastest growing UK kids website for the second year in a row. Guiding a team of producers and editors, Lydia ensures all content is kid-first and driven by the Beano brain – the newly developed data and insight platform fuelled by Beano’s trendspotter kids panel, on-site first party data and analytics as well as user testing and quant research resources.
True?
The abundance of online fakery and fake news is making it increasingly difficult for young audiences to know what's real and what's not. What responsibility do we have? How can we equip them with the skills to navigate the truth?
Fortnite-ly Phenomena: What Creates A Digital Craze?
Fortnite was 2018's digital craze for kids, toppling Minecraft (which in turn replaced Moshi Monsters and Club Penguin). What do these phenomena have in common, and how can we tap in?
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