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Lydia is a digital content strategist who specialises in working with kids and youth brands. Lydia joined KidsKnowBest as Editorial Director in March 2020, where she is responsible for the content strategy for a new range of kids digital products, as well as building the agency’s reputation for understanding kids and forecasting trends.
Lydia was previously Head of Editorial at Beano Studios where she led an award-winning team to deliver multi-platform content for the entertainment digital network, beano.com. Before then, Lydia was an online producer at Channel 4 creating video and interactive content for high-profile youth brands.