Lydia Mossahebi

Lydia is a digital content strategist who specialises in working with kids and youth brands. Lydia is currently Editorial Director at KidsKnowBest, where she is responsible for the content strategy for a new range of kids digital products, and building the agency’s reputation for understanding kids and forecasting trends. Lydia has also worked on the digital strategy for The Secret Story Draw, an initiative to support young illustrators and animations from under-respresented backgrounds into the Childrens’ Media industry. 

Lydia was previously Head of Editorial at Beano Studios where she led an award-winning team to deliver multi-platform content for the entertainment digital network, beano.com. Before then, Lydia was an online producer at Channel 4 creating video and interactive content for high-profile youth brands.