Please note: this profile is now part of an archived conference and information may be outdated.
Hachette Children’s Group
Group Marketing Director
Lucy Upton has over 16 years’ experience at the UK’s biggest trade publishing houses, working on marketing campaigns for authors including Stephen King, George RR Martin, Cecelia Ahern, David Nicholls and many more. Now Group Marketing Director for the Hachette Children’s Group, she heads up a team of eight, managing trade and consumer strategy and implementation across 10 imprints including Enid Blyton Entertainment.
Market and Build: How New Voices and New Properties are Guided to Market Success
Choosing the right route to market for a story-based idea can be a make-or-break decision, especially if you’re a first timer. If you’re a new creator, writer/author or transmedia-minded producer interested in exploring new routes to market, publishing can seemingly represent a simpler and lower cost route for a new idea, especially when compared to film and television. But how it looks from the outside is rarely how it is in reality. This session will explore how children’s publishers view the prospect of taking on new talent editorially, discuss from a sales perspective how that talent and its creation gets…
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