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Lucy Murphy
Sky UK & ROI
Head of Kids Content

Lucy is Director of Kids Content for Sky in the UK and ROI. She is responsible for Sky’s Kids content across all platforms which includes 8 live channels and a library of over 10,000 On Demand episodes.
Lucy’s role includes acquisitions and commissions of original content for kids in all genres, including games and interactive.
Recent commissions have included award-winning shows such as the pre-school animation Pip & Posy, weekly news show FYI, a spinoff show from the iconic Morph series ‘The Very Small Creatures’, animation series ‘The Brilliant World of Tom Gates’ and a drama series for older children ‘Jacqueline Wilson’s Little Darlings’.
Lucy's Sessions
What Next for Kids?
Taking a deep dive into the issues of the day, dynamic thinkers across children’s broadcasting, publishing and education focus the debate on what we should be producing to support the young audience
Animation Assemble!
Considering ‘animation as a force for good’, an expert panel looks at the power of animation to bring positive change - and asks: can the industry do better?
Animation Assemble!
Considering ‘animation as a force for good’, an expert panel looks at the power of animation to bring positive change - and asks: can the industry do better?
What Next for Kids?
Taking a deep dive into the issues of the day, dynamic thinkers across children’s broadcasting, publishing and education focus the debate on what we should be producing to support the young audience
Animation and Sustainability
Perspectives on the animation industry and sustainability. How can we create content that features sustainability both on and off-screen?