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Lucy Murphy
Sky
Head of Kids Content

Lucy Murphy was appointed Sky’s first Head of Kids Content in 2015. She is responsible for Sky’s on-demand kids’ content across all platforms, a library which recently saw the number of episodes available grow from 700 to 4,500 episodes, as well as overseeing the continued development of the successful Sky Kids App. In 2016 she commissioned a new series of animated classic ‘Morph’ from Aardman Animation as well as ‘Big Cats: Wild Files’ from Offspring, and ‘Duck Quacks Don’t Echo: Kids’ from Magnum.
Lucy has over 20 years of experience in producing and developing shows for children’s and family audiences. As a producer, script editor and development executive, Lucy has worked for a diverse slate of clients from small indies to major international media groups on shows ranging from ‘The Gruffalo’ to Aardman’s BAFTA and Guinness World Record holding ‘Tate Movie Project’. Prior to joining Sky Lucy held a role at Azoomee, a new video-on-demand platform, as Creative Director and Head of Content. Lucy also led the writing team and exec produced 78 episodes of hit CBeebies show ‘Bing’ for Acamar Films.
Lucy's Sessions
New Kids on the Block
Can new kids' media companies be built in today’s multi-platform media market? Meet the innovators and entrepreneurs building new businesses and learn what it takes to succeed.
Meet the Commissioners: VOD
What are the rules of engagement in the world of VOD, and how will they impact both the content creators and audience as the arena grows?
Speed Meetings – Commissioners: VOD and Licensing
Speakers listed here are available for five-minute one-to-one advice meetings. Come to the Workstation Reception to book your slot. There is no advance booking – it is on a first-come, first-serve basis, so don’t miss out.