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Head of Kids Content
Lucy Murphy was appointed Sky’s first Head of Kids Content in 2015. She is responsible for all of Sky’s on demand kids content, a library which recently saw the number of episodes available grow from 700 to 4,500 episodes, as well as overseeing the launch of Sky’s new kids app in April and Sky’s first Kids commission Morph which will launch on Sky Kids later this year.
Lucy has over 20 years of experience in developing and producing shows for children’s and family audiences.
We all know the kids market moves quickly, trends come and go, platforms are adopted and dropped. So how are brands keeping pace with kids’ continuing ability to be one step ahead, and what are they doing to evolve their relevance? In this session The Pineapple Lounge takes key media brands on a different kind of insight journey and explores their reactions and willingness to change. It combines fresh research, new peer-to-peer techniques, trend analysis, expert consultancy, and working directly with kids and teens, to bring a greater understanding of the big changes coming to our industry. The result will…
Commissioner Conversations: VoD and OTT
From iPlayer to YouTube to Netflix, and many more in between: the growth of VOD and OTT services in the past few years has been rapid, and shows no signs of stopping. Increasingly children and young people are turning to on-demand services for their entertainment – whether it’s a dedicated app or a streaming video website. This creates a wealth of opportunities for producers and IP holders, as well as the service providers themselves; but it also creates new challenges to ensure safety and quality, and to take advantage of the opportunities a bespoke digital service offers. Join commissioners from…
Speed Meetings: VoD and OTT
Commissioners or their representatives will be available for 5-minute one-to-one advice meetings. You can arrange to meet them by coming to Registration to book in at the start of each Speed Meeting block. There is no advance booking – it is on a first come, first served basis. .
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