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Lucy has worked on both the commercial and creative sides of the children’s media industry. She started out in international sales, co-production wrangling and IP acquisitions before moving into creative development, writing and production on award-winning projects such as Aardman’s interactive ‘Tate Movie Project’, ‘The Gruffalo’ and most recently as Executive Producer and leader of the writing team on hit CBeebies show ‘Bing’.
Can producers, writers and production staff work across platforms? In fact, nowadays, must they be able to work cross platform in order to have a sustainable career? If so, how can they get the training and experience they need and overcome being pigeonholed in just one area of children’s media…
Storytelling: The Pre-school Parent Trap
Broadcasters offer preschool programming for children aged 0-6 years, a very wide age span. Because there’s always the chance that the youngest children in the audience might be watching without an adult, broadcasters tend to favour content that does not contain anything too scary or sophisticated for a 2-3 year…