Please note: this profile is now part of an archived conference and information may be outdated.
Child-Centred Consultant & Researcher
Lucy supports development of children’s apps, toys and EdTech providing an audience-centred perspective. She provides insights and ideas to support concept development and user research to inspire creative teams. Her approach is informed by over a decade of experience in UX/user research, reviews of over 400 children’s apps while creating the ‘Good App Guide’, and analysis of children’s play with leading digital-physical toys.
She continues to work regularly with McDonald’s Happy Studio, Preloaded, Fundamentally Children and a range of leading children’s brands.
Preview: IP 360
Lucy Gill, kids app and User Experience (UX) specialist is the session producer for IP 360. There she talks about the challenges of creating a 360 brand in the children’s space. Like many mothers, I can map my son’s early years through his brand affiliations. From 'Fireman Sam' to 'Octonauts' to…
Case studies in overcoming the creative, user and strategic challenges of taking a brand across multiple platforms, from TV and on-demand, to books, apps, toys and beyond.