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Lucy Gill
Fundamentally Children
Associate
Lucy is an expert in children’s apps and digital toys, as well as in UX and user testing. She is fascinated by the integration of physical and digital. Her research has helped to analyse how to optimise the UX, fun and benefits of connected toys.
Lucy is an active Associate for Fundamentally Children home of both the Good App Guide (which she created whilst a Director for the company) and Good Toy Guide. She also works as an independent consultant/researcher to support the development and marketing of apps from start-ups to large multinationals.
Apps: Standing out from the Crowd
How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside? 80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid? This session will explore tricks of the trade for making loved and successful children's apps and delve into the key areas which can make or break an app's success; Playfulness,…
Connected Toy Story
Connected toys have been huge Christmas hits in the past with Furby, Lego Dimensions and Disney Infinity topping every kid’s letter to Santa, but there are also less well known educational and start up brands that are making waves in the market. Being at the forefront of technology means that the market for connected toys is volatile with notable successes but with other products (such as Disney Infinity) shutting down. In this session find out what the current landscape for connected toys looks like and hear from creators launching products at the forefront of multi platform innovation with case studies…
