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Lucy Appleby

Roald Dahl Story Company

Marketing Manager

Lucy covers both domestic and international marketing activation for the Roald Dahl Story Company, as well as leading on the brand’s digital strategy. Lucy focuses on growing the brand audiences in contemporary and innovative ways, which inspire and access new generations of Roald Dahl fans. Before joining Roald Dahl Story Company, Lucy started her career at MHP Communications – Engine, working in their award-winning brand team on clients such as American Express, L’Oréal and Kimberly-Clark.