Viacom International Media Networks
VP, Programming VIMN Kids, UK & Ireland
Louise joined Viacom International Media Networks (VIMN) in 2018 and is a kid’s content strategist and commissioner with over twenty years’ channel management and creative leadership experience.
At VIMN Kids, Louise is responsible for leading all strategic, editorial and operational aspects for the output of the Nickelodeon, Nicktoons, Nick Jr and Nick Jr Too UK channels and Milkshake! on Channel 5, including commissions, acquisitions, programming, multiplatform, editorial operations, compliance, production and development and sits on the Nickelodeon International Programming Council. In her Milkshake! role Louise also works with the commercial, consumer products and events teams to grow the brand and ensure best in class activations in addition to her responsibility to commission and acquire content that represents the very best of British preschool.
Prior to joining VIMN, Louise was Director of Programming, Disney Channels UK & Ireland where she was responsible for leading all aspects of content strategy, planning and editorial operations for all linear, non-linear and VOD services, ordering all Disney Channel, Disney Junior and Disney XD content. Commissions included ‘Goalmouth’, ‘First Class Chefs’, ‘Art Attack’, ‘Furry Friends’ and ‘Access All Areas’.
Louise previously worked as Head of Scheduling, BBC Children’s where she oversaw content strategy for CBBC, CBeebies, the children’s blocks on BBC One, BBC Two and the iPlayer. Prior to that she was Senior Manager, Programme Planning for Disney Channels UK & Ireland, and formerly as Channel Editor and Scheduler for CITV, where she was part of the team that launched the CITV channel. Louise started her career at ITV in production, as a Production Co-ordinator, Researcher and Producer in Children’s and News for eight years.
She is a member of RTS, BAFTA, Women In Film and Television and sits on the ScreenSkills Children’s Council, the Children’s Media Conference Advisory Committee and the YACF Strategic Advisory Group.
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