ViacomCBS Networks International
VP, Programming Kids, VCNI UK & Ireland
Louise is a kid’s content strategist and commissioner with over twenty years’ channel management and creative leadership experience.
At VCNI, Louise is the Kids content lead in the UK and responsible for leading all strategic, editorial and operational aspects for the Nick Network including Nickelodeon, Nicktoons, Nick Jr. and Nick Jr. Too channels and Milkshake! on Channel 5, including commissions, acquisitions, programming, multiplatform, production and development and sits on the Nickelodeon International Programming Council. Louise also works with the commercial, consumer products and events teams to grow the brands and ensure best in class activations. Commissions and acquisitions include ‘Peppa Pig’, ‘Horrid Henry’, ‘Milkshake! Monkey’, ‘Thomas & Friends’, ‘Mimi’s World’, ‘Meet The Experts’, ‘Pip & Posy’, ‘Daisy & Ollie’, ‘Winnie & Wilbur’, ‘Milo’, ‘Circle Square’, ‘Odo’, ‘The World According To Grandpa’, ‘Go Green With The Grimwades’, and ‘Bop Box Boogie’.
Prior to joining VCNI, Louise was Director of Programming, Disney Channels UK & Ireland where she was responsible for leading all aspects of content strategy, planning and editorial operations for all linear, non-linear and VOD services, ordering all Disney Channel, Disney Junior and Disney XD content. Commissions included ‘Goalmouth’, ‘First Class Chefs’, ‘Art Attack’, ‘Furry Friends’ and ‘Access All Areas’.
Louise previously worked as Head of Scheduling, BBC Children’s where she oversaw content strategy for CBBC, CBeebies, the children’s blocks on BBC One, BBC Two and the iPlayer. Prior to that she was Senior Manager, Programme Planning for Disney Channels UK & Ireland, and formerly as Channel Editor and Scheduler for CITV, where she was part of the team that launched the CITV channel. Louise started her career at ITV in production, as a Production Co-ordinator, Researcher and Producer in Children’s for eight years.
She is a member of RTS, and sits on the BAFTA Children’s Committee, BFI YACF Strategic Advisory Group, Children’s Media Conference Advisory Committee and the ScreenSkills Children’s Council.