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Lorna Partington Walsh

Editor and Writer

Lorna Partington Walsh

Lorna Partington is an editor, writer and creative writing tutor based in Sheffield. Her professional association with The Children’s Media Conference goes back several years, and she is pleased to return in 2022 to coordinate the Conference blog.

Lorna's Sessions

Report - Creative Keynote, Joseph Coelho

Posted on: Wednesday 06 July 2022 10:39pm

Takeaways Creativity flourishes when freedom meets structure. Children need permission to play with words without fear of breaking so-called 'rules'. Wait for no one! If you want to create something, do it. Everyone has the means to succeed in this digital age. This session began with the double-act of Ollie…

Report - Are Your Ears Burning?

Posted on: Wednesday 06 July 2022 9:52pm

Takeaways Interest in audio is booming, boosted by the pandemic and parents' concern about kids' screen time. Audio is highly inclusive of all kids and offers great creative opportunities for writers and creators. Think about audio in terms of a mixed economy: from audio to TV or TV to audio.…

Report - Creative Masterclass with Holly Phillips

Posted on: Wednesday 06 July 2022 5:50pm

Takeaways Spend as much time developing characters before you begin writing; it will pay off. Diversity in the writers room is key to a rounded cast of characters that speak to a wide range of teens. New writers need more opportunities to develop their skills on the job. This inspirational…

CMC 2022 Report – Opening Keynote, Ben McOwen Wilson

Posted on: Tuesday 05 July 2022 9:45pm

Takeaways Think about young people’s passion for environmental issues when commissioning content. Honour kids’ interest in conservationism by being ecofriendly in your production processes. The industry will need to take its responsibilities to young people even more seriously in the next few years. The industry will need to respond with…