Please note: this profile is now part of an archived conference and information may be outdated.
Lloyd Mason
Sky
Insight Controller for TV Products & PDD
Lloyd Mason is part of Sky’s Products Insight team, and over the last three years has led research across a variety of product strategy and development projects. Covering the evolution of Sky’s set top box and video app products from conception to delivery, Lloyd’s insight work has been at the heart of recent launches, including the Sky Kids app, Sky Q, as well as ongoing evolution of Sky+, Sky Go and Sky Store. Lloyd has worked in products strategy and research for past seven years.
Research 6 & 7
Two 30 minute research presentations: The Fundamental Needs of Children and Audience Insights Inspire the Sky Kids App.
Research 4, 5 & 7 (Repeat)
Three 30 minute research presentations: The More You Read, the More You’ll Know, Can Reading Improve Children’s Self Esteem? and Audience Insights Inspire the Sky Kids App.
