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Liam Papworth
FremantleMedia Kids & Family
Brand Coordinator
Liam has 5 years experience working in the TV industry both abroad and here in the UK. Since working for eOne in Toronto, CA Liam has gone on to work in both the independent television sector and on universal brands such as Teenage Mutant Ninja Turtles for Paramount Pictures. He’s now part of the Kids & Family brand team at FremantleMedia working across both classic and current titles including the newly rebooted ‘Danger Mouse’ on CBBC.
Research 6 & 7
Two 30 minute research presentations... 6. Tuning in to Pre-Schoolers Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium. Presented by Claire Milner, iGen Insight Audio + PowerPoint: Podcast: 7. Emotional Scheduling - The Role of Families in Kids' Entertainment Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment. Presented by Peter Robinson, Dubit Audio + PowerPoint: Podcast:
Research 8 & 9
Two 30 minute research presentations... 8. The C-Word Rethinking class and its effects on what preschool children and their families do and say in relation to TV and related media at home. Presented by Fiona Scott, University of Sheffield Audio + PowerPoint: Podcast: 9. Here Come the Boys Are the needs of young boys being neglected in the hunt for the ‘empowered female’? Presented by Joanne Cliff, Platypus Research Social discourse surrounding the roles and status of girls has had a lot of momentum in the last few years. While the shift in the media landscape surrounding young girls has been inspiring and refreshing,…
Research 8 & 9 (Repeat)
Two 30 minute research presentations... 8. The C-Word Rethinking class and its effects on what preschool children and their families do and say in relation to TV and related media at home. Presented by Fiona Scott, University of Sheffield Audio + PowerPoint: [vimeo video_id="175702179" width="500" height="282" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"] Podcast: 9. Here Come the Boys Are the needs of young boys being neglected in the hunt for the ‘empowered female’? Presented by Joanne Cliff, Platypus Research Social discourse surrounding the roles and status of girls has had a lot of momentum in the last few years. While the shift in the media…
Research 5, 6 & 7 (Repeat)
Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of 3-4s use a tablet, with 15% owning one. Over two-thirds (69%) of 5-7s use a tablet with 29% having their own tablet computer (Ofcom, 2015). eReaders and eBooks were widely expected to overtake children’s print book sales but are currently just 11 % of the…
