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Lena Kadir

Global Media & Entertainment

Qualitative Insight Specialist

Lena Kadir

Lena has 15 years of research expertise gained across both agency and client-side roles. She has been at Global for 7 years working within the Brand and Audience Insight Team as their in-house qualitative specialist. Lena works closely with brands including Heart, Capital and Classic Fm and has extensive experience in researching radio audiences.

Lena has a keen interest in understanding young audiences and how they shape the future, being a natural ‘qually’ Lena enjoys human interaction and understanding behaviour.