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Global Media & Entertainment
Qualitative Insight Specialist
Lena has 15 years of research expertise gained across both agency and client-side roles. She has been at Global for 7 years working within the Brand and Audience Insight Team as their in-house qualitative specialist. Lena works closely with brands including Heart, Capital and Classic Fm and has extensive experience in researching radio audiences.
Lena has a keen interest in understanding young audiences and how they shape the future, being a natural ‘qually’ Lena enjoys human interaction and understanding behaviour.
Keep it in the Family: What 'Togetherness' Means to Families in 2021
A candid look into how young audiences across the world perceive themselves, their relationships with their families and the idea of 'togetherness' in 2021.
We’re Caught in a Gender Trap. Can You Help Get us Out?
Find out from new research in 2021, the gender stereotypes affecting girls and boys, and learn what you can do to set kids free.
BBFC Workshop: Rating Children’s Content
Join the BBFC for a masterclass on rating children’s content and find out what content issues matter most to parents at the U, PG and 12 levels.