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Bright Box Creative
Founder and Creative Director
Leanne Passafonti (formerly Preston) is the Founder and Creative Director of Bright Box Creative, a children’s media company specialising in the development of original IP and offering creative consultancy services to clients worldwide. Leanne has developed and script edited content for several Chinese clients.
Prior to Bright Box, Leanne was Head of Development at Red Kite Animation in Edinburgh and before this, she worked in Development and Production at Nickelodeon for six years across live action, animation and TV movies.
Focus on China
In this Q&A session, our panel of experts spanning broadcast, local producer, international producer and creative perspectives will discuss the landscape of content in China: what is currently popular, what content doesn’t work, what does, and what you should consider when trying to enter the Chinese market. Our panel will draw…