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Head of Business Development & Licensing
Lauren has more than 25 years’ experience as a senior brand developer within the arts and museum sector. As Head of Business Development & Licensing Lauren is responsible for the V&A’s international brand and image licensing programmes and book publishing distribution. The V&A’s extraordinarily diverse collections inspire and excite designers, retailers, manufacturers, publishers and broadcasters in multiple categories and territories.
Lauren identifies opportunities and nurtures relationships to maximise the best use of the V&A’s intellectual property. She oversees an extensive portfolio of licensees and partners in the UK and across the world, with established presence in specific markets in the USA, Japan, China and Korea.
The award winning business operates in a range of different categories including interior furnishings and homeware, apparel and accessories, stationery, gifts and jewellery. Leading the museum’s sector in this field, V&A was voted No 1 in The Most Influential Brands in Licensing: Art & Design, 2017 and was winner of the International LIMA Awards Best Art & Design Brand 2017.
Lauren began her career at the Royal Academy of Arts where she introduced licensing to the merchandise programme. She launched the Art Room mail order programme and store in the 1990s, moved to the Science Museum Group, London where she was Head of Retail & Licensing for five years, before joining the Victoria and Albert Museum in 2005.
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