Please note: this profile is now part of an archived conference and information may be outdated.
50:50 Project Lead
Lara works with more than 600 BBC teams to help them improve the diversity of contributors in their content. Lara joined the BBC in 2009 as a Journalism Trainee and has worked across BBC news, from BBC World Service Radio and Newsgathering to CBBC’s Newsround. Prior to joining 50:50, she was the output editor for BBC Africa’s first ever youth programme BBC ‘What’s New?’.
Preview: Inclusivity Now... Equal Measures - the 50:50 Story
Lara Joannides explains the background to this video in the Inclusivity Now strand for CMC 2020. The Children's Media Conference Facebook Group Chat - Inclusivity Now offers the opportunity for delegates to comment, ask questions and discuss the content of all the Inclusivity Now strand at CMC. "You can’t be…
Equal Measures: The 50:50 Story
How is data driving cultural change at the BBC and attracting bigger audiences?