Please note: this profile is now part of an archived conference and information may be outdated.
Kirsty is an accomplished FMCG marketer. She joined Kids Industries from Henkel Ltd and prior to that she was a marketer for GlaxoSmithKline looking after branding, advertising, new product development and product research with children and parents for the Aquafresh Kids range.
Since joining Kids Industries, Kirsty has delivered numerous projects on family brands across multiple industries and has a passion for character and brand development and positioning. At Kids Industries, Kirsty leads the Mattel account creating through-the-line marketing campaigns.
Research: TV Presenters - What Children Want
Results of the 2012 IZI international audience research on what children want in a TV presenter in terms of ethnicity, gender, age and other characteristics.
Research: Connected Devices and Children’s Media Consumption
An exploration of children’s behaviour as they are exposed to new technology, based on ACB’s observation recorded in their own homes.