Please note: this profile is now part of an archived conference and information may be outdated.

Kelvyn Gardner



Kelvyn has been involved in the international licensing business for over thirty years. After working successfully with an Italian children’s publisher, Kelvyn and three colleagues started Merlin Publishing in 1989 to market licensed stickers and trading cards. The company grew throughout Europe and in just five years annual sales reached US $80 million. Merlin was the UK’s fastest-growing private company in 1995. Merlin Publishing was sold that same year to the Topps Company for US $ 50 million. Since 1998 Kelvyn has worked as a consultant in the licensing industry through his company, Asgard Media. Currently Asgard has significant clients in a variety of merchandise and service disciplines including Topps, Yoplait Dairy Crest, and Finsbury Food group. Kelvyn has been named in the ‘Top Twenty’ most influential people in UK licensing for the last five years. He speaks good Italian, competent French and Spanish, and basic conversational Japanese. Since 2006 he has held the mantle of Managing Director of the UK division of LIMA, the Licensing Industry Merchandisers Association. Kelvyn contributes to the judging of the UK Licensing Awards, and is a committee member of the Light Fund, the licensing industry’s independent charitable fund-raising body.

Kelvyn is producing “Do You Need a License for That?”