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Julia Posen
Walker Books
EVP and Commercial Director, Group Rights and Development Division
Julia is responsible for building new business and global opportunities for the Group Rights and Development division at Walker Books. She is part of a global team committed to shaping Walker Group properties and products in the development, exploitation, marketing, and sale of auxiliary media rights. Julia joined Walker in 2010 as Marketing, Brand and Licensing Director, following 12 years at the BBC where she held a number of senior posts, including Children’s Commercial Director at BBC Worldwide.
Julia's Sessions
Licensing out of the Box
How do brands with IP originating from different entertainment sectors approach licensing? There are new and varied business models coming into play.
Meet the Commissioners: Publishing
Children’s Publishers are evolving their business model. Discover just how far their ambitions stretch in this session.
